When it comes to California Custom Label Printing, nobody does it better than Southwest Label & Printing. We make our customers’ needs our number one priority.
We’ve worked hard to earn our clients’ trust by providing them with the
exemplary labeling services and attentive customer care that they deserve. With more than 15 years of experience in the label printing industry, we’re the premier choice for customized labels in California and beyond.
If you’d like to learn more about our custom label printing in California, we invite you to give us a call. We can be reached at 480-972-0274. You can also receive a free quote for our California label services by clicking on the “Request a Quote” button found at the top of this page.
How to Boost the Effectiveness of Your Customized Labels
Finding a custom label design that works for you can be a daunting task; in fact, it’s a lot more difficult than you might expect.
Creating an effective label requires more than just slapping some words onto a piece of paper. You need to take your time, conduct research, determine your target market, find out what they like, and create your label accordingly to be truly custom.
When it comes to creating a label that speaks to your ideal customer and is custom, the more information you have, the better. Here are just a few tips to help you get started on the path towards a compelling label design:
1. Choose Colors that Reflect Your Product
One of the first decisions you need to make when designing your custom labels is what color palette you’re going to use. This choice mostly depends upon the type of product you’re selling and what kind of message you want to convey.
Think about what kind of image you want to impress on the minds of consumers. Let’s say you’re selling a zesty salsa. Salsa is often used at parties and other gatherings, so you’re probably going for a lively, festive vibe.
What colors would communicate fun and cheerfulness on your California label? Would you use something muted and earthy like brown or green? No, of course not! You’d be better off going with something bright and cheery like yellows, oranges, and reds. Save that brown and green label for whole wheat bread or organic lentils label!
2. Don’t Overwhelm the Consumer
Just because you have space on a label doesn’t mean you should fill it up. Keep your custom label relatively simple. Don’t cram it full of distracting graphics, lengthy descriptions, unreadable fonts, and unnecessary claims.
If your label is overly complicated, potential buyers won’t even bother to pick it up. Consumers want to be able to quickly look the label over to determine if it’s a product they’re interested in buying. They won’t want to spend several minutes searching for the information they need.
So tone it down a bit. Of course, you need to have your nutritional panel, item name, product description, etc. but don’t feel like you have to crowd the label to get your money’s worth.
3. Find the Right Material for Your Label
One of the most important decisions you’ll have to make before ordering 
your California Custom Label Printing is which material to use.
You should think of the custom label material as you would a home’s foundation – your entire label rests on the quality of the material you use. If you use high-quality material, you can use it to produce an exceptional label. If the material is faulty, the quality of the overall label will also be poor.
In addition to selecting material based on its quality, you also need to take into consideration what conditions your product will be packaged, transported, and maintained in. What type of machine will be filling and labeling your product? Does your product need to be refrigerated, which produces condensation? Will your product be exposed to rough handling in transit?
Find out all about the process then talk with your California Custom Label Printing expert to find out what material will work best for you.
Contact Us for California Custom Label Printing
If you’re not sure how to create the perfect label for your product, all you have to do is give us a call. We not only print custom labels, we also can assist during the design phase. Let our experts help you create the label that best represents your product. You can reach us by phone at 480-972-0274 or by filling out the contact form on our website. We hope to talk with you soon!