Southwest Label & Printing is a full-service label supplier located in Tempe, Arizona. We provide our clients with a wide array of high-quality materials, printing capabilities, and expertise to meet all their Arizona Custom Label Making needs.
No matter what type of product you offer – food, drink, industrial, vitamins, beauty, etc. – we can deliver eye-catching labels that will help spark and retain consumer interest. In addition to printing labels, we can also work with you on label design, helping you to create a label that you love.
If you’d like to talk to us about your next labeling project, feel free to give us a call at 480-927-0274. If you prefer to communicate by e-mail, we can be reached at sales@southwestlabel.com.
Using Arizona Custom Label Making and Packaging to Improve Your Sales
The importance of having high-quality containers and labels can not be overstated – they’re an absolute necessity. Packaging and labeling do so much more than just hold a product and provide consumers with information about it.
Containers and labels are marketing tools. They can be used to attract a potential buyer, help them evaluate the product, and encourage them to make a purchase. Here are a few tips on how to use labeling and packaging to improve your sales:
- Choose Packaging that Complements Your Product
Before you even start designing your labels, you need to decide what type of package your product will be offered in. There are a number of considerations to keep in mind when choosing your packaging.
For starters, you need to think about shelf life. Many products, such as vitamins, food, beverages, cosmetics, etc., have a limited shelf life. You need to select a container that will maximize your shelf life without breaking the bank.
You also need to consider the consistency of your product. If it’s a liquid, you probably won’t be offering it in a box. If it’s a powder, a bottle would make it difficult to dispense the product. Choose a container that will allow for efficient storage and easy access to the product.
Even though you have to be practical when it comes to packaging, you can also get a bit creative if you’d like. Remember that you can communicate with consumers using packaging. If you want to draw attention to your product, you could try using a package that is oddly shaped or a unique color.
For example, if you sell honey, you could use a clear glass bottle in the shape of a honey comb or bee hive. Or if your product is a high-end specialty lemon curd, you might select a jar that’s bright yellow – the exact color that people associate with lemons. If consumers automatically associate your package with the product itself, it makes your product more memorable and increases the likelihood that the item will sell.
- Take Time to Craft Your Message
Labeling requires more than just slapping a piece of paper on a container. You need to put a considerable amount of thought into your message before creating your label.
Think about this: What type of message do you want to convey to potential buyers? What kind of impression do you want your product to make? What’s the best way to let your buyers know what to expect when they purchase your product?
In other words, let your label speak for you. For example, if you sell chocolate chip cookies that are better than mom used to make, you could have a woman on the label wearing an apron holding a pan of hot cookies fresh from the oven. Or if you provide a kiwi juice drink, your label could show a kiwi sliced in half with a droplet of juice dripping down.
- Work with a Professional Designer
Your label and packaging are the first thing that customers notice about your product – and you only have a few seconds to catch their attention before they move on to something else. That’s why it’s important to make a powerful first impression. And to do that, you need professionally designed labels.
You might be tempted to try and cut costs by designing the labels yourself, but you’re doing a disservice to your product and wasting your resources. Working with a professional label designer is well worth the investment.
When you hire a label designer, that doesn’t mean you have to give up creative control. Just tell the designer what you have in mind; with their years of experience and expertise, they can take your ideas and make them reality. If they see any issues with the label design you’ve suggested, they can offer alternatives that might be more consumer-friendly.
Call Us for Arizona Custom Label Making
If you’re looking for a company to work alongside you and help you create the very best label for your product, then look no further – Southwest Label & Printing is the company to call. We’d love to talk to you about all the labeling options we offer. To start the conversation, just call 480-927-0274 or click on the “Request a Quote” button on the top of this page. We look forward to speaking with you soon!