At Southwest Label & Printing, we’re experts on Phoenix Custom Food Labels. Our company was first established in 2002, giving us more than 15 years of experience in the labeling industry. From the very beginning, we have been focused on providing our clients with exceptional food labels printed on high-quality materials made only in Phoenix, AZ.

As a BBB accredited business with an A+ rating, you can trust in the quality of service you receive from Southwest Label & Printing. We pride ourselves on offering our customers first-class service with a personalized touch. Our dedication to superior craftsmanship and customer service has earned us a stellar reputation in the custom food labeling industry.

Phoenix Custom Food Labels

Over the years, we’ve had the privilege of working with a wide range of companies on their Phoenix Custom Food Labels. Some of the brands we’ve served include Alpine Valley Breads, Old World Brewery, Lil’ Sassy’s Salsa, Considerate Coffee Co., Bee Seasonal Honey, Sonoran Brewing Company, Kettle Heroes, and many more.

If you’d like to talk to us about creating memorable custom labels for your food or drink products, feel free to reach out to us. We can be contacted by phone at 480-927-0274 or by clicking the “Request a Quote” button found at the top of the page.

Awesome Ideas for Phoenix Custom Food Labels

At Southwest Label & Printing, we can print custom food labels to your exact specifications; whatever size, shape, color, or material you’re after, chances are we can accommodate all your requests. If you’re not sure what features to include in your labels to make them stand out in a crowded marketplace, here are a few ideas to inspire your custom food labels:

  1. Use Custom Food Labels with a Unique Shape

Plain rectangular labels may be the standard, but they certainly won’t help your product stand out on a crowded shelf. A great way to create unique and memorable Arizona custom food labels is to have them cut into an unusual shape.

Is your product called “Blue Ribbon Apple Pie Filling”? Then why not have food labels that have been cut into the shape of an award ribbon? This kind of labeling will create a distinct impression in the consumer’s mind – they’ll automatically associate your product with high-quality and are more likely to remember it in the future.

  1. Make the Product Visible Through the Labels

Phoenix Custom Food Labels

Another unique labeling technique that will create a lasting impression on consumers is to make the product visible through your custom food  labels. This is achieved by having either a cut out shape on your labels or knocked out text.

Imagine that the product you’re offering is a specialty whole grain mustard. The labels you create could have a dollop shape cut out of it that allows the customer to see the mustard without having to pick up the jar. The same technique would work if you were selling a cherry blossom tea blend; design a packet with a clear cherry blossom shape in the middle of the labels to highlight the product.

You can also use this technique with lettering. If you’re selling a line of organic juice drinks, you could specify that all of the text on the labels be left clear. That way, the orange carrot juice, green kale blend, and red berry & beet juice can shine through, making a distinct impression on those who check out your product.

  1. Keep It Simple and Don’t Overcrowd Your Custom Labels

It might be tempting to try and make your labels more noticeable by filling it with bright colors, bold fonts, and striking images, but those tactics can often backfire. You have only a few seconds to make an impression on a potential buyer.

If your labels are too busy, it might be hard for a customer to understand exactly what’s being sold. They might just glance over it and move on instead of taking the time to look at the labels to find the information they need.

With food labels, it’s often best to keep the design simple and understated. A simple oval or die cut label with just two or three colors on it could be all you need to get your message across. And with an uncluttered labels, it’s a lot easier for consumers to tell what the product is and what benefits it offers.

Call Southwest for Phoenix Custom Food Labels

These are just a few of the ways you can make your labels stand out from the competition. If you’re not sure which direction to head in for your own product, we invite you to contact us through our website or give us a call at 480-927-0274. We’d love to put our years of label designing experience to use for you.